I'M LAN NGUYEN

I'm a user experience (UX) researcher and service designer currently residing in Saigon. My aesthetic eyes were established through the primary background in scenography design, which also helped me with the foundational knowledge when moving towards working on human’s behaviour and interaction later.

 

My higher study with focus on designing the product and service system opened up new possibilities where I was equipped how to manage various kinds of project, iteratively from research, prototyping to feedback collection.

 

Through the time of studying, practicing and reflecting, I see that building design cases on an all-inclusive understanding of people, technology and business is the most important aspect of my discipline. Its interdisciplinary essence and the combination of strategy, creativity and sustainability very inspiring to me, I believe designer in our era has a role of designing not only tangibles but also intangibles.

 

My experience involves Phenomenological Observation, Co-design with Stakeholders, Scenarios Building, Customer Journey Mapping and a range of research synthesis methods to create meaningful solutions that are beneficial for people, companies and society.